On the blog

Learnings from my research or opinions, salted or otherwise, you can read here.

Revive of the child-focused category

“According to FoodWatch Netherlands, 9 July was the first Sugar Max Day of 2022. On this day, children between 4 and 8 years old reached their average sugar limit for a whole year. This means they have already used their maximum added sugars for the entire year. And we still have almost 6 months to…

Lees meer

Do you want to be my partner?

‘Jack and Coke’ in a can on the way.* It was one of the headlines that took my attention yesterday when I was scrolling through my daily information overload. Two big brands (Coca-Cola and Jack Daniel’s) are partnering and launching a premixed cocktail. A logical step as this combination is already well-known among consumers.  …

Lees meer