Privacy Policy

The present rules apply to the website or the application, made available by Alea i BV, with registered office at 9042 Gent, Sint-Kruis-Winkeldorp 112D, company number 0693 661 351,, (hereinafter referred to as "we" or "us"). You are kindly requested to read the contents of this document carefully before using this website or any application in any way. If you experience any inconvenience while reading this document or if you do not agree with its contents, we request you not to continue using this website or the application.

1. General

1.1. Nature of the information offered

The information available on this website or the application is of a general nature. The information is not adapted to personal or specific circumstances and can therefore not be considered as personal advice. This website, the application and all the materials offered are available as they are "as is" and without any guarantees being given. The use of the website, the application and the information contained therein is therefore at your sole risk.

1.2. Liability

We make great efforts to ensure that the information offered is complete, correct, accurate and up-to-date. Despite these efforts, inaccuracies may occur. Neither we nor our affiliates or any related company can give any warranty, assume any liability or be held responsible for the accuracy and completeness of the information on this website or its application.

If the information provided contains errors or if certain information is unavailable, we will try to correct this as soon as possible. If you should notice any inaccuracies, you can contact us using the contact details as stated in section 1.7.

We endeavour to secure the website or the application by all reasonable means and to limit any inconveniences caused by technical errors as much as possible. However, we cannot exclude the possibility of faulty technical manoeuvres or unauthorised interventions. For these reasons, we cannot guarantee uninterrupted access. Except in the case of fraud or deliberate damage, we are not liable for direct and/or indirect damage, indirect damage or consequential damage (such as, but not limited to, loss of time, emotional damage, loss of an opportunity, loss of data, loss of profit, work interruptions, damage to programmes or other data on the computer system, to equipment, software or other means of the user, etc.) in connection with the performance or use of this website or the application. 

1.3. External hyperlinks

This website or the application contains hyperlinks to other websites or other applications over which we have no technical or content-related control. We cannot guarantee the completeness or correctness of the content, nor the availability of these websites or applications and therefore accept no liability for any direct or indirect damage resulting from their use.

1.4. Intellectual property

The entire contents of this website or application, including the texts, images, logos, drawings, data, software, product or company names, brands and suchlike are protected by intellectual rights and belong to us or third parties. The information offered on this website or the application may only be reproduced or communicated to the public with our express, prior and written consent.

1.5. Updates

In order to guarantee the security, speed and, in general, optimum operation of the website or the application, you undertake to keep the software you use up to date. We do not guarantee in any way the proper or safe functioning of the Website or the application if you use it with outdated software.

1.6. Amendments

We reserve the right to change these rules at any time. These rules were last amended on 09/09/2021.

1.7. Contact details

If you require further information or wish to submit comments, please contact us via the following e-mail address:

2. Privacy

This Policy sets out the purposes for which the personal data collected are used and how we endeavour to ensure that they are adequately protected.

In this regard, we follow the provisions of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46/EU, hereinafter referred to as 'GDPR'.

Furthermore, we shall ensure, to the extent possible, that we comply with the provisions of the implementing decrees taken as a result of the aforementioned legislation. 

2.1.        Personal data 

Personal data is any information relating to an identified or identifiable person. A person is considered "identifiable" if he or she can be directly or indirectly identified, in particular by means of an identification number or of one or more specific elements that characterise his or her physical, physiological, psychological, economic, cultural or social identity.

Thus, as the controller, we may collect, among other things, your name, address, telephone number, e-mail address, IP address, etc.

2.2.        Management of data

We ensure that the personal data stored and processed by us is properly secured. Both we and our employees take the necessary technical and organisational measures to secure the processing to be carried out.

To the extent possible and reasonable, we will ensure that the data is kept up to date and that incorrect, incomplete and irrelevant data is corrected or deleted.

Furthermore, to the extent possible and reasonable, we will ensure that our appointees have limited access to the data and processing capabilities. In particular, this will be limited to those persons who require it for the performance of their duties or to what is necessary for the needs of the service.

In this way, we endeavour to provide an appropriate level of security for these personal data and the processing thereof.

The person concerned will be obliged to provide us with the requested personal data, as this is a necessary condition for concluding and executing the contract.

If the data subject does not provide the requested data, we will not be able to deliver the requested products and/or services.

In order to be able to carry out any direct marketing in a targeted way, we make use of profiling. 

In this way, we will only inform our customers by e-mail of promotions and products in which they might show a particular interest. 

2.3.        Purpose of processing

We process personal data for various purposes. For each processing, only the data necessary to achieve the intended purpose are processed.

More specifically, we pursue the following objectives:

- Customer administration and order processing;

- Executing agreements;

- Invoicing;

- Direct marketing & statistical purposes;

- Optimising the quality, content and management of the website;

- Answering a specific question and/or providing information via our contact form.

2.4.        Legal basis of the processing 

The processing of personal data by us takes place on the following legal grounds:

- consent of the customer/participant;

- Necessity for the execution of the agreement or for taking pre-contractual measures;

- Necessity for the protection of our legitimate interests, in particular ensuring the continuity of business;

- In order to comply with any legal or regulatory requirements to which we are subject. 

2.5.        Data sharing and transfers

In principle, personal data are only shared with the consent of the natural person concerned or if this is necessary in order to complete a transaction or deliver a product or service.

Furthermore, if necessary, the data will also be shared with our suppliers, if this is required by law, if we are involved in a dispute with the person concerned, to protect customers, to guarantee the safety of the products and to protect our (property) rights.

We will not pass on the data concerned to any third country or international organisation. 

2.6.        Data retention period

The personal data collected will be processed by us for the entire period during which the person concerned uses our services.

When the person concerned no longer makes use of our services, their personal data will be kept for a period of ten years after the end of the cooperation with the person concerned, unless certain legal limitation or retention periods would require a longer period.

This period will enable us to fulfil our legal obligations, enforce regulations, resolve disputes, maintain security, prevent fraud or abuse, etc. 

2.7.        Rights of data subjects 

We will facilitate the exercise of the following rights by the natural person:

- Right to access his/her personal data;

- Right to rectification of his incorrect personal data;

- Right to erasure of his personal data;

- Right to restrict the processing of his personal data;

- The right to transferability of his data;

- The right to object to automated individual decision-making.

In addition, the data subject shall have the right to withdraw, at any time, the consent given to the processing of their personal data. However, such withdrawal may not affect the lawfulness of the processing based on the consent before it was withdrawn.

To this end, the data subject may send her request by e-mail to us at the e-mail address

We will respond to the customer's request without delay and in any case within one month. 

2.8.        Final provisions

If the data subject considers that the processing of her personal data violates the provisions of the GDPR, she may lodge a complaint about this with the competent supervisory authority.

We expressly reserve the right to amend this Privacy Policy at any time, without any prior notice.